Building Wink in publicبنبني Wink قدام الناس

This is the first entry of building Wink in public. The honest starting line: the product is built and we have exactly zero merchants using it. Most companies hide that number. We are going to publish it every week until it moves.

Wink is a loyalty platform for local businesses in Egypt. A customer scans a QR at the counter, a stamp lands on their phone, and the shop finally knows who comes back and who quietly disappeared. Cafés, salons, bakeries — the places that live and die on regulars.

Why build in public, in Arabic, from Cairo? Because every merchant we will ever sign can read this page and see exactly who they are dealing with — the wins, the rejections, and the real numbers below. That trust is worth more than any ad.

This week: we are taking Wink to the street. Real counters, real owners, real questions. Next log will have the first conversations — however they go.